iTunes And Prices
Apple’s marketing vice-president Phil Schiller said that iTunes online music store is reducing prices. Right now it went down from 99 cents per track to 69 cents. The best quality tracks will be standing on $ 1,29. The cost reduction is possibly connected with the world financial crisis and a huge demand for the online music. Industry is changing as quick as the eye can see. Besides that, by now eight million songs were freed from the copyright law, and by April all the tracks should follow the same regulation. The most sensitive part of it all is going into the past within the iTunes and it looks quite unbelievable. Some journalists wrote about this innovation in the beginning of December, but they thought that it shall never happen in the near future. Everyone could not think of the fact that the major record labels will allow iTunes move toward this step due the legal difficulties and their money interests. Also, Schiller has noted that by the beginning of 2009 iTunes was able to sell six billion songs with the clientele rising up to seventy five million regular users. iTines is growing and it looks like all these changes will only double it’s profits.