MTV Or Not MTV
For the first time in thirty years of MTV’s existance the channel’s directorate had decided to make one of the biggest rebrandings in it’s history. Practically, MTV is not just the music television anymore or actually not the one at all. As The Wrap said, this channel had stopped to consider itself to be music oriented and since now will get rid of the sign ‘Music Television’ in it’s logo. In many ways this fact is pretty sad, after all MTV is music anyway and not the Discovery channel, but contemporary times and business are dictating their own rules. Company’s top office had explained such moves by the lack of interest in videos or particularly music oriented programs among MTV viewers. Thus, stories about show business, reality shows, cartoons and things about luxury life have more followers these days. Surely, it’s MTV’s fault because they’ve systematically used to change their programme and slowly, but definitely just made their viewers get hooked on what the channel is proposing today. Rolling Stone magazine notes that a few years ago MTV’s designers and managers were already planning to remove ‘Music Television’ sign from their logo, but back then they did not want any turmoil from the viewer’s side. However, right now the new generation of MTV fans is fully satisfied with what it looks at and there is no danger of making changes. Well, at least managers think this way.