Virtual Island
Monday, June 20th, 2011
Official Duran Duran website had posted the announcement regarding the fact that on June 22 they will open up their private music sector at the Second Life virtual area; particularly, it shall be called Duran Duran Universe. As the band’s representative noted, all the ‘virtual stuff’, which is going to fulfill this Universe was selectively chosen by the band members themselves. Blogger named Tateru Nino wrote that it’s not the first attempt on their side to get introduced to the Second Life. In 2006 using similar manner Duran Duran tried to create their own virtual “island” and even organize the live concert over there. Back then this news began to attract media and those who virtually exist within the magic world of Second Life, however, nothing took place. Eventually just in two days everyone should witness what they’ve prepared, so it is most likely something pretty and well designed. In 2011 this legendary British pop-rock band started the world tour in support of the latest album “All You Need Is Now”, also it may be mentioned that some concerts had to be cancelled due to vocalist’s health problems. On the other hand, Second Life is the unique project created in 2003 by the Linden Lab company; it looks as something in between the multi-user game and the social network. People can create fictional characters, communicate and even make purchases, thus currently it’s incorporating twenty million users worldwide.









